LA28 presents plans to world's press and broadcasters
With just under two years to go until the Olympic Games return to Los Angeles, international media and broadcasters gathered in the host city between 21 and 24 July for the LA28 World Press Briefing and World Broadcaster Meeting, receiving key insights into Games-time media and broadcast operations and visiting some of the world-class venues that will stage the Olympic and Paralympic Games.
Key facts
- More than 250 international media representatives and NOC, NPC and IF press officers attended the LA28 World Press Briefing.
- Nearly 270 participants attended the World Broadcaster Meeting.
- Around 90 representatives from 45 NOCs joined LA28’s NOC Open Days earlier in the month.
Over 250 media representatives and communications professionals, including National Olympic Committee (NOC), National Paralympic Committee (NPC) and International Federation (IF) press officers, attended the World Press Briefing, giving them the opportunity to receive the latest updates on LA28’s planning progress, venue operations and services for the media during the Games.
At the same time, around 270 participants attended the World Broadcaster Meeting, including more than 150 broadcaster representatives from 44 Media Rights-Holders. The meeting provided key information on Games-time broadcast operations and planning milestones to support preparations for delivering Olympic Games coverage to audiences around the world. Olympic Broadcasting Services (OBS) also presented its production vision for LA28, which will deliver approximately 3,800 to 4,000 hours of competition and Ceremonies coverage.
With many international stakeholders already in the US following the conclusion of the FIFA World Cup, the meetings provided a timely opportunity to advance planning for 2028.
Every great Games begins with a shared vision, and bringing the world's press and broadcasters together in Los Angeles marks an important milestone on the journey to 2028. In just two years, billions of people around the world will experience the LA28 Olympic and Paralympic Games through their reporting, storytelling and broadcast. Together, we'll introduce the world to the spirit of Los Angeles and inspire a new generation through the power of sport.
There has been significant progress on all fronts of the Games. That doesn't happen by chance. It happens because people work together every day, coordinating teams and focusing on delivering the best possible Games.
What venues did they visit?
Across both meetings, participants toured competition and non-competition venues that will play a central role during the LA28 Olympic and Paralympic Games. The programme included visits to the International Broadcast Centre (IBC), the Inglewood Zone – including the 2028 Stadium, the Main Press Centre (MPC) and the Intuit Dome; the Exposition Park Zone, including Exposition Park Stadium, the LA Memorial Coliseum and the Olympic Media Village; and the Downtown Los Angeles (DTLA) Zone, including DTLA Arena, the LA Convention Centre and the Peacock Theatre.
The venue visits offered first-hand insight into the existing world-class venues and operational environments that will support athletes, officials, media, broadcasters, fans and other stakeholders during the Games.
How is LA28 ensuring NOCs are ready to support their teams in 2028?
The meetings formed part of LA28’s broader engagement with Games stakeholders. During the week of 14 July, LA28 also hosted NOC Open Days, welcoming nearly 90 representatives from 45 NOCs for three days of meetings and working sessions.
The NOC Open Days gave delegates the opportunity to meet with LA28 operational teams, discuss planning priorities and gain a deeper understanding of the services and support that will be provided to athletes and team delegations in 2028.
Together, the World Press Briefing, World Broadcaster Meeting and NOC Open Days marked an important step in LA28’s transition from planning to Games-time readiness. They also reinforced collaboration between LA28, the Olympic Movement, media and broadcasters as preparations continue for the Olympic Games to return to Los Angeles for the third time, and for the city to host the Paralympic Games for the first time.
When will the next Games take place?
The Los Angeles 2028 Olympic Games will take place from 14 to 30 July 2028. The Paralympic Games will follow from 15 to 27 August 2028.