Iconic Looney Tunes characters bring cartoon magic to Milano Cortina 2026
From the streets of Milan to screens around the world, the Looney Tunes are bringing their unique brand of irreverent fun to the Milano Cortina 2026 Olympic Winter Games. As events unfold in Italy, Warner Bros. Discovery (WBD) has announced its iconic characters are being featured in a range of on-site fan experiences, licensed products and broadcast content throughout the Games.
Key facts
- The Looney Tunes feature across live experiences, products and content during Milano Cortina 2026, including an exclusive children’s capsule collection developed in collaboration with United Colors of Benetton
- The iconic characters star in a visual installation in Milan, as well as at the Official Olympic Pin Trading Centre
- Original Looney Tunes content also appears across Olympic broadcast and streaming coverage
A large-scale visual installation is bringing the characters’ signature physical comedy to the streets of Milan, while the Looney Tunes are also starring at the Official Olympic Pin Trading Centre.
Operating until 22 February at Via Carlo de Cristoforis, the centre has been developed through a licensing collaboration between WBD, its partners and the International Olympic Committee (IOC). The space offers a unique retail experience, with daily pin releases and family-friendly activities such as photo opportunities, creative workshops and character appearances.
The Looney Tunes also feature within a new series of licensed products, with an exclusive children’s capsule collection launched in collaboration with United Colors of Benetton, combining the beloved characters with Olympic symbols and messages linked to sport and Olympic values.
Across broadcast and digital platforms, the Looney Tunes are being integrated into WBD’s Milano Cortina 2026 coverage in Europe and the UK & Ireland through Eurosport, TNT Sports and HBO Max. Short-format content includes recurring segments such as Looney Tunes: Sports Made Simple and Sports Talk with Bugs Bunny, in which Bugs Bunny appears as a guest interviewer during coverage. Featured athletes include snowboarders Su Yiming (CHN) and Mark McMorris (CAN), and freestyle skier Mathilde Gremaud (SUI).
WBD is also producing a daily Looney Tunes Watch Party, hosted by Bugs Bunny, highlighting selected moments from the day’s competition. The show is available across linear and digital platforms and is intended to bring a fun, family-friendly element to live sports coverage.