Goal

Transform lives through sport and the Olympic Values.

Ambition

A future where sport is part of everyday life for more people, creating resilient communities, enabling health and well-being, education and inclusion – building bridges across cultures and generations.

Objectives 2032

Expand and sustain participation in sport, improving health and well-being

Shaping a future where sport is part of everyday lives. Enabling sustained participation in accessible and inclusive sport at all levels (from community sport to the Olympic Games) promotes health and well-being for people and for their communities.

Advance equality add inclusion across the Olympic Movement and beyond

Promoting access to sport and removing barriers to participation amplifies our impact and ensures that more underserved people and communities, women and girls and refugees can access the benefits of sport.

Equip athletes and young people with transferable skills through sport and Olympic values-based education

Increasing access to Olympic Values and sport-based education builds transferable skills, strengthens education systems and supports employment opportunities. This impact is amplified by advocating for sport to be embedded in economic development and job creation plans.

Expand reach and measured impact by convening collaborators from across and beyond the Olympic Movement

Forging powerful collaborations between sports organisations and with collaborators from beyond the Olympic Movement elevates the global recognition of sport’s societal impact. Measuring the impact of our actions enables us to implement, convene and advocate for change in a more powerful way.

Commitments

More people in sport and a greater impact of sport

Focus our efforts to enable more people to practise sport, and have a greater impact through sport on specific impact areas (health and well-being, education and inclusion) and with people who face barriers to participation (Underserved Communities, Women and Girls, and Refugees).

Measuring impact and a clear focus on prioritising investment

Measure the impact of our actions to generate learning, support decision -making and allow us to prioritise when and where we can be most effective by implementing programmes directly, convening stakeholders from beyond the Olympic Movement or advocating for sport to be further integrated into public policies and financing.

Convening power of sport

Use our convening power to mobilise resources from beyond the Olympic Movement, work collaboratively with health and well -being, education and inclusion stakeholders, and together amplify the reach and impact of sport.