Create a focused and coherent “always on” Olympic brand that is applied consistently across the Movement, strengthens relevance, trust and a sense of community, and creates tangible commercial connection and year-round global engagement.

Leverage the renewed Olympic brand to enable continuous, meaningful engagement that transforms global attention into enduring relationships, and measurable value for fans, athletes, partners and the wider Olympic Movement.

Refine and align the commercial framework across Olympic stakeholders to ensure effective delivery of rights, consistent value creation for partners, and maximisation of market and category-specific opportunities.

Diversify and future-proof revenue generation by unlocking new, scalable revenue streams and partnerships aligned with the Olympic brand, to support sustainable growth and long-term reinvestment in the Olympic Movement.

Develop an evolved overarching, single Olympic Brand Strategy with a clear purpose, positioning and compelling value proposition, ensuring relevance and consistency across the Olympic Movement.

Design a renewed data-led organisation-wide engagement strategy that delivers the right content, through the right channels, supported by efficient infrastructure – driving deeper sustained engagement, audience retention, conversion and monetisation.

Review the commercial relationship between IOC-OCOGs-TOPs-NOCs, driving sustainable value and revenues, and strengthening mutually beneficial relationships for all.

Define a uniquely Olympic commercial brand visibility framework for enhanced brand visibility and recognition of commercial partners.