Shiling Lin

SDGs:

IOC Young Leader Bio:

An IOC Young Leader from 2021 to 2024, Shiling Lin is a PhD scholar in Sport Management whose research focuses on social entrepreneurship, sport marketing and sponsorship. Originally from Quanzhou – the sports product capital of China – she is committed to leveraging the power of sport to alleviate poverty, preserve cultural heritage, and inspire young people through digital engagement.

Shiling has extensive industry experience in global sponsorship and athlete marketing, alongside her academic work at the University of Massachusetts Amherst. She had the honour of serving as a torchbearer for the Beijing 2022 Olympic Winter Games, and continues to contribute to the Olympic Movement as a member of the IOC Digital Engagement and Marketing Communication Commission. Recognised as a UNDP China Mover, she combines her expertise in sport, technology and culture to drive inclusive impact.

Project: GreenNwild

During her time as a Young Leader, Shiling founded GreenNwild, a social impact project dedicated to safeguarding and promoting Traditional Sports and Games (TSGs) as a form of living cultural heritage. The initiative engages young people through creative storytelling, digital technology and hands-on activities, blending sport with cultural education.

GreenNwild has produced multimedia content such as short films on dragon boat racing in China and breakdancing in the United States; hosted wushu camps for children; and built partnerships with global influencers to expand reach and awareness. In 2025, the project will launch a global open call for artists to illustrate traditional sports from their hometowns, further reinforcing the connection between sport, culture, and identity.

By integrating sustainable design, AI-driven storytelling and cultural exchange, GreenNwild has inspired thousands of young people to take pride in their heritage while highlighting sport as a tool for inclusion, creativity and connected communities.

ONLINE:

www.greennwild.com
greenNwild on Instagram
greenNwild on LinkedIn
greenNwild on Weibo
LinkedIn
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