Worldwide Olympic Partner Alibaba’s “To the Greatness of HER” campaign wins double gold

Paris 2024 was the first Olympic Games to achieve gender parity, thanks to the distribution of an equal number of quota places to female and male athletes. In celebration of this historic achievement, Alibaba, in collaboration with the IOC, launched a special short film dedicated to the evolution of women’s sport throughout the history of the Olympic Games. Entitled “To the Greatness of HER”, it features pioneering athletes such as IOC Member Nawal El Moutawakel from Morocco, the first woman from an Islamic nation to win an Olympic medal, and China’s Zhang Shan, who made history at the Barcelona 1992 Olympic Games by winning gold in the mixed-gender skeet shooting event.

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KEY FACTS

Alibaba, in collaboration with the IOC, has won awards for a special short film dedicated to the evolution of women’s sport
The film “To the Greatness of HER” features pioneering athletes
Alibaba’s cloud-based AI was used to colourise and restore archive photographs of female athletes from past Games

An Alibaba spokesperson commented: “Alibaba joined hands with the Olympic Movement in order to support the transition of the Olympic Games to the digital era. By using AI-powered cloud technology to tell human stories about the Olympic Games, we are able to celebrate the achievements of the past and honour the remarkable women who paved the way for all athletes today. We are delighted that this effort has now also been recognised with the highest awards by industry-leading institutions.”

Leveraging Alibaba’s cloud-based AI to colourise and restore archive photographs of female athletes from past Games, the eight-minute video was able to bring to life the remarkable achievements of groundbreaking female athletes of the past. These included French tennis star Suzanne Lenglen, who won gold in the women’s singles and mixed doubles at the Olympic Games in Antwerp in 1920.

Now “To the Greatness of HER” has been recognised with two prestigious film awards:

The Gold Prize of the London International Awards for Chinese Creativity, an award that recognises world-class advertising ideas conceived, written, produced and released into the marketplace in one of the world’s most prominent languages - Chinese.
The Golden Great Wall Award by the China International Advertising Festival, an award that receives over 10,000 entries each year, and advocates industrial excellence and innovation in the advertising, promotion and media sectors.
The Grand Prix and Gold of China Content Marketing Awards, the first award to commercially recognise content marketing initiatives in the Greater China region, honouring brands that have made outstanding contributions and driven meaningful progress.

In addition, the premiere event of the film “To the Greatness of HER” – “Alibaba Evening @ Paris 2024” – has also achieved outstanding recognition at the Eventex Awards 2025 for: