TCL on the road to Milano Cortina 2026
TCL is supporting Milano Cortina 2026 through its audiovisual technology and home appliances, enhancing how athletes and fans experience the Olympic Games.
Key facts
- Transforming the viewing experience for athletes and global audiences using TCL’s innovative technology, fulfilling its mission to “Inspire Greatness”
- Providing cutting-edge household appliances and audiovisual technology across Olympic Villages to enhance athlete comfort and enjoyment
- Enabling meaningful connections between athletes and loved ones through the Athlete Moment initiative
- Empowering communities by amplifying dedicated programmes focused on women, art and sustainability, aligned with the Olympic values
At TCL, we believe in the power of sport to inspire and unite people across cultures. TCL will leverage the latest technology to elevate how people worldwide experience the Olympic Games. From advanced display technology bringing fans closer to the action to home appliances that help athletes feel ready to give their best, we will help to shape a more connected future for everyone.
Partnership Overview
As a leading global technology company operating in more than 160 countries and regions, TCL is motivated by its mission to “Inspire Greatness” – a commitment that closely aligns with the Olympic spirit. Taking this to new heights, TCL became a Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category in 2025. In this role, TCL helps to elevate how people enjoy the Olympic Games through technology integration, athlete engagement and community empowerment.
Milano Cortina 2026
Technology helping transform global fans’ screen viewing experience
TCL’s “screen universe” leverages the latest display and audio technology to bring fans closer to the action than ever before, from showcasing on-the-ground perspectives to display screens for athletes and fans to enjoy. The company will also provide TVs, monitors and technical assistance to the Olympic Broadcasting Services (OBS) broadcasting centre and the International Broadcast Centre –the beating heart of global media coverage for the Olympic Games, as well as some VIP areas, ensuring a high-quality on-screen viewing experience for fans around the world.
Ensuring comfort and connection for athletes
To ensure athlete comfort so they can perform at their peak, TCL will equip the Olympic Villages with next-generation home appliances, such as washing machines in the mountain clusters and TCL air conditioners that deliver whisper-quiet 16db filtered air. TCL will provide TVs for Athlete365 House across all six Villages, enabling athletes to relax, unwind and connect. As the sponsor of the Athlete Moment, TCL will also use its display technology, provided at the side of the field of play, to allow athletes to connect with their families and friends immediately after competing, enabling meaningful moments of celebration and joy right in the thick of the action.
Empowering communities to “Inspire Greatness”
In the same way that the Olympic Games inspire people worldwide to surpass their limits, Team TCL encourages everyone to embrace its vision of “Inspire Greatness” –athletes who constantly raise the bar both on and off the field, people who bravely push boundaries in their daily lives, and TCL products that surpass the imagination through technology. Its global brand initiatives will be woven into campaigns that will reach audiences across the world to empower and support communities through innovation, advancing the Olympic Movement. These initiatives include TCLforHer to support women’s empowerment, TCLGreen to promote sustainability, TCLYoung to engage the next generation and TCLArt to inspire the artists of tomorrow.
Media Contact
Marta Chen
chenxuejun@tcl.com
Nicola MICALI
Ken Wu
Further Information
www.tcl.com/global/en
www.facebook.com/TCLBrand
www.instagram.com/tclbrand
www.youtube.com/user/TCLTVs
www.linkedin.com/company/tclpage
www.x.com/tcl_brand