Mengniu on the road to Milano Cortina 2026
For the Olympic Winter Games Milano Cortina 2026, Mengniu is supporting the Olympic Movement by promoting health, nutrition and sustainability, and by bringing its dairy products to athletes and fans around the world.
Key facts
- Launch of a new brand campaign for Milano Cortina 2026
- Brand video celebrating the Olympic spirit and those who strive for excellence
- Mengniu products supplied to the Olympic Village for athletes
- "China Night" event in Milan honouring the Olympic spirit
Thanks to the recognition and support of the IOC, Mengniu has stepped onto the global sports stage, enhancing its brand image. Looking ahead, Mengniu will continue to promote the Olympic spirit under the belief that both milk and sports can bring health and happiness to people.
Partnership Overview
Mengniu became a Worldwide Olympic Partner in 2019 as part of the first Joint TOP Partnership Agreement, marking the first time a dairy company joined the programme. Through its partnership, Mengniu is bringing high-quality dairy products to fans and athletes around the world, supporting its mission to provide “nutrition for every life”. The company operates 45 production bases in China and overseas, including Indonesia and Australia, and its brands are sold in more than 10 countries across Asia, Oceania and North America.
Milano Cortina 2026
Brand and product activation
Mengniu will launch a new brand campaign for Milano Cortina 2026, including a themed advertisement and short film celebrating the Olympic spirit and the pursuit of excellence. All product packaging will feature the joint Mengniu-Olympics logo, highlighting the company’s role as a Worldwide Olympic Partner. Mengniu products will also be supplied to the Olympic Village to refresh athletes during the Olympic Games.
Celebrating the Olympic spirit
Mengniu will host the second China Night event in Milan during the Olympic Games to celebrate the Olympic spirit and recognise people who strive for excellence in their daily lives. The event will bring together representatives from sport, business and culture, reinforcing Mengniu’s belief that both milk and sport can inspire health, happiness and achievement.
Championing sustainability
Aligned with the United Nations Sustainable Development Goals, Mengniu continues to advance its “GREEN” strategy, promoting sustainable sourcing, carbon reduction and inclusive nutrition. Through its partnership with the Olympic Games, Mengniu aims to inspire healthier lifestyles and contribute to a more sustainable future.
Media Contact
Zhu Zhu
zhuzhu1@mengniu.cn