Lacoste celebrates Alpine elegance with new Olympic Heritage Cortina d’Ampezzo 1956 collection
As anticipation builds ahead of the Milano Cortina 2026 Olympic Winter Games, fans can wrap up for the season in true Alpine style thanks to the latest release from Lacoste, an official licensee of the International Olympic Committee (IOC).
Key facts
- Lacoste has launched the Olympic Heritage Cortina d’Ampezzo 1956 collection to celebrate 70 years since the iconic 1956 Winter Games.
- The collection features premium winterwear and accessories, including merino wool jumpers, quilted jackets, sweatshirts and polo shirts, all incorporating the distinctive winter blue of the original Cortina d’Ampezzo 1956 emblem.
- The collection can be found in selected Lacoste boutiques and flagship stores across Europe, at the Olympic Museum Shop in Lausanne, and online via the Olympic Shop and on lacoste.com.
The French fashion house has unveiled the Olympic Heritage Cortina d’Ampezzo 1956 collection, marking 70 years since the Cortina d’Ampezzo 1956 Winter Games and drawing inspiration from the distinctive style of that era.
Après-ski style at its finest
Reflecting the après-ski culture of the 1950s and the understated sophistication of the Italian Alps, the new collection blends performance and heritage with modern design. Drawing inspiration from Lacoste’s sporting archives and French savoir-faire, the range reinterprets mid-century winterwear through premium materials, elegant lines and carefully crafted details.
Central to the collection is the distinctive winter blue found in the original Cortina d’Ampezzo 1956 emblem. Reintroduced across the line, the colour adds a subtle retro-chic touch while anchoring each piece firmly in the Games’ visual identity.
The collection includes fitted merino wool jumpers and quilted jackets inspired by vintage silhouettes, and a series of sweatshirts and polo shirts that incorporate the Cortina d’Ampezzo 1956 emblem. These are complemented by comfortable trousers featuring technical detailing, as well as a selection of limited-edition accessories, from gloves to hats and scarves that evoke the retro charm of the mountains in the 1950s. Together, the pieces embody the “French Fashion Sport” spirit that is central to Lacoste’s identity, blending heritage and contemporary style.
Available across Europe
The Olympic Heritage Cortina d’Ampezzo 1956 collection is now available in selected Lacoste boutiques and flagship stores throughout Europe. In Italy, all Lacoste boutiques will carry the full range, with dedicated window displays in Verona, which will be hosting the Milano Cortina 2026 Closing Ceremony, and Venice, a key Games hub. A special pop-up will also open in Milano Centrale train station.
In addition to the online Olympic Shop and the Olympic Museum Shop in Lausanne, the Lacoste Cortina d’Ampezzo collection is now available from selected Lacoste flagship stores across Paris, London, Zurich, Berlin, Madrid and Milan, and online at lacoste.com..
The launch will be supported by a dedicated campaign highlighting the collection’s après-ski inspiration, including a film that explores the connection between French design and Italian winter culture.
Part of the IOC’s Global Licensing Strategy
The Cortina d’Ampezzo 1956-inspired capsule is the latest addition to the Olympic Heritage Collection, created under the IOC’s Global Licensing Strategy. The programme aims to connect fans with the rich visual and cultural legacy of past Olympic Games editions while offering high-quality, collectible products that celebrate the Olympic values year-round.