Allianz on the road to Milano Cortina 2026

As the Worldwide Insurance Partner, Allianz will help ensure the smooth and secure delivery of Milano Cortina 2026 while activating through local and global campaigns, athlete support and community engagement initiatives.

3 min read|

Allianz allianz-allianz-mico26-stepintolife

Key facts

Global “Step into Life” campaign is promoting confidence and resilience
Supporting Team Allianz athletes to help them perform at their best
Worldwide Insurance Partner ensuring the smooth and secure delivery of the Games
Employee engagement across Milan and Cortina through volunteering, family and wellness programmes

Our partnership with the Olympic and Paralympic Movements is a unique opportunity to advance Allianz’s strategic goals while staying true to our corporate values. Following the outstanding Paris 2024 Games, we are now looking forward to Milano Cortina 2026. As one of Allianz’s core markets, Italy holds special significance, and hosting the Winter Games in the Italian Alps and in Milan represents the next important milestone in this partnership.

Eike BürgelAllianz Olympic and Paralympic Partnership Lead

Partnership Overview

Allianz became a Worldwide Olympic Partner in 2021 as the exclusive Insurance Partner through to 2032, building on its long-term support of the International Paralympic Committee, which began in 2006. Through this partnership, Allianz provides insurance solutions that support the Olympic and Paralympic ecosystem, including Organising Committees, National Olympic and Paralympic Committees, teams and athletes, while promoting inclusion and connection.

Milano Cortina 2026

Inspiring confidence through “Step into Life”

Allianz’s global “Step into Life” campaign empowers people to embrace challenges that test their courage, whether standing at the top of a mountain ready to ski downhill or steadying a child learning to ride a bike for the first time. In Italy, Allianz is preparing a broad activation programme that brings this message to life through storytelling, community engagement and brand visibility. This includes Sognando Milano Cortina 2026 – Sulle spalle dei giganti, a multi-channel series featuring six local Allianz ambassadors and Italian sports legends: Sara Conti, Niccolò Macii, Nikolaj Memola (all figure skating), Giuseppe Romele (Paralympic cross-country skiing), Martina Valcepina (short track speed skating) and Martina Vozza (Paralympic skiing).

Employee engagement across Milan and Cortina

Allianz is engaging employees and guests through immersive Olympic and Paralympic experiences across the host regions. Employees can volunteer, participate in prize draws, purchase tickets to the Games and take part in well-being initiatives such as MoveNow, Allianz Time with Kids, the summer campus and Spazi Aperti family days. These initiatives create memorable experiences for employees and their families.

Supporting athletes through Team Allianz

Allianz supports athletes globally throughout their careers and beyond, offering training, mentoring and career development opportunities. At Milano Cortina 2026, Team Allianz athletes will benefit from dedicated physical and mental readiness tools and spaces to help them prepare and perform at their best.

Ensuring protection for the Games

As the Worldwide Insurance Partner, Allianz helps to ensure the smooth and secure delivery of the Olympic and Paralympic Games, protecting athletes, fans and organisers from start to finish. The company provides tailored solutions and services across multiple lines of business, helping safeguard every aspect of Games operations.

Creating social impact and legacy

Allianz promotes long-term positive impact through initiatives such as the Fondazione Allianz UMANA MENTE, which supports young people with disabilities by improving access to sport and family support programmes, and Well4All, which encourages active lifestyles and health awareness among employees. Allianz Italy will also be the presenting partner of the Milano Cortina 2026 Paralympic Torch Relay, further strengthening its commitment to inclusion and community engagement.